Branding Denmark

The Danish government is going to give 400 mio kroners to the branding of Denmark. After the Mohammed cartoons crisis Denmark has experienced quite a lot of problems with its image abroad. For some odd reason people in the Middle East and other places with big muslim populations are not too keen on Denmark and Danish goods. And that's a problem, because then Danish exports suffer.

So what do you do?: You make a branding campaign, no matter the cost.

How stupid can you get? Why not just make a decent society that respects minorities? Then the 400 mio might have been saved. That, however, does not seem to be the recipe of the foreign office and the Danish government. By "branding the country" you can teach a whole population to think like profit-seeking capitalists, instead of making them think like decent human beings, caring for thy neighbour. The neo-liberal profit mentality is filling our lives, and the Danish government is helping it along by spending taxpayers money on this silly endeavour. They are not going to help ordinary citizens by spending money in this way. It's money right down into the pockets of the large corporations that are making bucketfuls of it already, corporate giants like Arla and Maersk, who need to repair their images, which have been spoilt by Danish racism.

Danish tax-payers: Why don't you rebel against such folly?